EuroMillions is a well-known lottery game in the UK and across Europe. Each week, a large number of tickets are purchased both online and in shops. But have you ever wondered just how many people might be involved in each draw?
Understanding the ebb and flow of who takes part, when they do so, and why participation changes helps make sense of headlines about big jackpots and record-breaking draws.
Read on to explore the details.
Every week features two EuroMillions draws, held on Tuesday and Friday evenings, garnering a significant number of ticket purchases across the UK and other countries involved. The total varies from one draw to the next, often increasing when there is a notable jackpot or special event.
It can be tricky to say exactly how many people are involved because the numbers that are released relate to tickets sold, not to individual participants. Some might buy several tickets, others might enter as part of a group, and many purchase tickets covering multiple draws in advance. So, the number of tickets offers a helpful but indirect view of interest in each draw.
Given this, you might want to explore what actually causes those numbers to change from one draw to the next.
There are several things that usually influence how many tickets are bought.
The most noticeable is the size of the jackpot. When the top prize isn’t won and increases, more people tend to notice, and media stories grow, which often encourages more entries. Special occasions like Superdraws, which start with larger jackpots, also catch attention, regardless of previous outcomes.
Timing plays a role as well. Certain times of year, such as before Christmas or during summer holidays, often see small rises as people may buy tickets as part of workplace groups or family collections, or simply add a ticket during regular shopping trips. Local happenings or sports events can also slightly shift patterns, especially when they coincide with a draw.
How tickets can be bought also matters. If it’s easy to access tickets online or from nearby shops, more people might find it convenient to enter. Visible advertising and high-profile news stories also bring the game to wider notice. Larger economic trends influence how much people might choose to spend on discretionary items, which can nudge participation upwards or downwards over time.
All these factors become clear when looking at ticket sales after each draw.
Because individual player counts are not reported, ticket sales are the best window into participation. National operators publish the total number of tickets or lines sold and provide prize breakdowns after every draw. Those reports reveal when interest surges, how many prizes are paid in each tier, and how the prize fund is distributed.
Sales totals also vary by country, reflecting differences in population size, pricing, and local habits. One country may sell more tickets on average, while another might see sharper spikes during special draws. Multi-draw and syndicate purchases can further blur the link between tickets and headcount, but they still capture how engaged the public is with each draw.
These sales feed the shared prize pool and, in many countries, also support good causes alongside operational costs. Watching the weekly patterns quickly highlights one factor that consistently changes behaviour from draw to draw: rollovers.
When no ticket matches the winning jackpot numbers, the top prize moves on to the next draw and grows larger. As these jackpots get bigger, more people tend to take an interest. Larger prizes combined with increased media coverage usually lead to more tickets being purchased across all participating countries.
Occasionally, special draws called Superdraws launch with an extra-large starting jackpot, regardless of the previous draw’s outcome. The game also has a maximum jackpot limit, and as the prize approaches this cap, participation often rises again. When the cap is reached, any extra funds are added to the next prize level. These features help maintain strong interest and make rollovers a central part of how the game evolves.
Looking next at where people buy their tickets helps understand shifts in how entries are made.
Tickets can be bought both online and from physical outlets like newsagents or supermarkets. The option to play online has grown steadily thanks to the convenience it offers—from saved accounts and reminders to apps that allow quick entry even at the last minute. Online play also suits groups that want to manage shared tickets digitally.
Physical shops remain popular too. Many people like having a tangible ticket or prefer to pay with cash, fitting their purchase into everyday errands. In some areas, strong local retail networks keep in-person sales high, while in others, more entries have shifted online. Factors such as age, internet access, and daily routines influence which method feels more natural.
Whatever method is chosen, the combined effect of both online and in-shop purchases shows up clearly in total ticket sales after each draw.
EuroMillions is a shared game run across several countries, including the UK, France, Spain, Portugal, Ireland, Austria, Belgium, Luxembourg, and Switzerland. Pooling entries across borders creates a large combined player base, which is what allows the jackpot to grow quickly during rollovers and special events.
Not every country reports the same level of detail, but the broad picture is clear: millions of tickets are sold each week across all participating nations. Larger populations and long-established lottery traditions in places such as France, Spain, and the UK mean those markets often contribute a substantial share of sales, while smaller countries add steady participation of their own.
That European reach is why the game can swing from an ordinary week to a major event in just a few draws.
Participation isn’t fixed. The size of the jackpot and ongoing jackpot increases are central to these shifts, but other factors play their part. Special occasions like Superdraws and the approach of the jackpot limit raise the profile of the game and usually encourage more entries. Differences between Tuesday and Friday draws can cause slight changes, often linked to people’s schedules and pay days.
Seasonal factors such as holidays often boost group entries for workplace or family syndicates. Larger economic and social circumstances can also influence spending practices, affecting ticket purchases over time. Even immediate factors like bad weather keeping people indoors or major sporting events drawing attention elsewhere can cause temporary changes.
If you’re thinking about entering a draw, it’s a good idea to choose an amount that fits your personal situation. For current jackpots, recent results, and how ticket sales are changing, our results and statistics pages are updated after every draw so you can follow the latest trends.
**The information provided in this blog is intended for educational purposes and should not be construed as betting advice or a guarantee of success. Always gamble responsibly.